Have you heard of the website Pinterest or should I say, were you invited to this site?
What is all the buzz about and how is this site helping my business?
A few months back when I started blogging, I wondered how theses bloggers had access to such great pictures with out copy write issues. After following a few, I found they all had one place in common and that was Pinterest. This is an online dream board that connects with others to share pictures, blogs, websites and businesses. I found it intriguing that you can re-pin someone’s pictures or up load your own!
What a great idea I thought, but how can I use this for MY business? I can see if you have some products to sell or a store that makes money off the internet but how can a little Hairstylist capitalize on this fast growing trend?
So, I ask myself….(self? lol) How can these pictures help me get new customers?
And how can I connect with new clients so they want to use my services?
In the beauty industry, communication is key! I always ask people to show me a picture of what they have in their head so we can be on the same page. It’s funny what people see when they look at themselves or look at a picture. They can show me a picture of a beautiful auburn color on a 12 year old freckle face kid and think it is a shade of brown ash and appropriate for an 55year old woman with a pixie cut …lol….ya know what I mean.
One thing is for sure, pictures really close the language gap. Many brides have come in with great pictures of glam hair-dos and movie-star make-up but when it was all put together, and it was done on them it didn’t look right! It has to fit right for your personality and character…..just like, let’s say you are buying a new couch, in the store you love it until it gets to your living room! Ohh no, it doesn’t fit, or wrong color …sometimes your instinct needs adjusting by a professional.
Ok ok, what does this have to do with Pinterest?
Well, I found that I am able to connect with my customers on the site and show them my style boards with great pictures of what’s in style now and what styles can fit for my clientel. Connecting with new people is a breeze on a social site, so when hairstyles are searched, my pics can be noticed and my profile can be accessed. The greatest thing I love about this is I can look at what “they are like”, seeing what kind of people “they are”. Are they into soft, sophisticated glamor in their home, or personal likes? Or are they relaxed and simple showing some beachy pics with lots of fishing sites?
This helps me to learn what would suit them the best and now I have a connection with them before they even come in to me at the salon. Sometimes this information takes a few visits and I feel is crucial for me to know this in order to create an individual look just for you. How many times have you heard someone say, “It’s just not for me?” Now, I can personalize their experience in the salon to give them my finest work. What really matters most is connecting with new clients and finding creative ways to help them.
So, if you are not connected with me on Pinterest or need an invite….let me know. Message me with your email and I will get you one. Happy pinning! =)